Based on our findings, 23.3% of customers’ needs are regarding environment. They prefer the product that can helps to save water and overcome the water shortage issues at their living area, at the same time, less electricity required. Besides, they prefer the construction materials of the rainwater harvesting system to be environmental friendly and biodegradable. 

Next, 16.7% of consumers prioritize health, cost and technology as the main criterion of the product. 

In terms of health, they want the final delivered water to be safe for consuming and free from bacterias and microorganism. 

In terms of cost, they require low installation and maintenance fees of the rainwater harvesting system.

In terms of technology needs, highly effective and efficiency equipment are requested.

Next, 10% of customers want large amount of water stored to cater their daily needs.

Besides, 10% of customers’ need are on general needs such as easy to install and do not use much space.

Lastly, 6.7% of the needs are based on utilities needs.